I recently bought an Echinacea; the label says Echinacea Moodz Shiny, that's all.
I found the plant in question on the web:
My question is how to I enter it, I think 'hilmooshin' must be the cultivar name, Moodz has a registration mark, but then there is also the name Shiny.. I am confused!
http://www.hilverdakooij.com/e...

I googled but couldn't find much, maybe "Moodz" is the hybridizer?

This site shows a cultivar name of 'Moodz Shiny': http://www.gardenworldimages.c...

And, here's a cultivar listed as 'Moodz Awake': https://www.shootgardening.co....

And, this one called Echinacea purpurea 'Moodz Shiny Yellow': http://www.tuinadvies.nl/plant...

Mooodz® is a trade series. Please note that the word has three "o's," not two.

When you submit the new plant proposal, do it this way:

Common name: Coneflower
Botanical name: Echinacea
Cultivar: Hilmooshin
Trade name: Shiny
Series: Mooodz®

Thanks lin for the links! The link I gave in my post is from the hybridizer himself.
Thanks Zuzu for the clarification and correction of the extra "o" I forgot. The first and last link from Lin shows how others also added to the confusion, they are the same plant as mine and wrongly named.
The colour starts off white and becomes a soft yellow when maturing.

I entered the proposal zuzu, I just don't how to get the registration mark. Is it a key combination?

There is a key combination, which I don't know off hand. I always copy and paste the copyright and trademark symbols.

I approved your proposal and fixed the name :

Coneflower (Echinacea Mooodz® Shiny)