"Regenerative agriculture is a sub-sector practice of organic farming designed to build soil health or to regenerate unhealthy soils."
http://newfarm.rodaleinstitute...
"Finally, we are helping to regenerate our communities "
https://en.wikipedia.org/wiki/...
"Many of the practices associated with regenerative farming are management practices associated with organic agriculture ."
Sounds like soil reclamation to me, plus philosophy and activism.