Thanks for your reply,
@Doug! Very helpful.
This is a brand new bed, I recently moved and I could only (easily) get ahold of mushroom compost in my area which .. I feel has posed several issues already (also have been unable to direct sow beet and carrots in this bed).
I have always read how kale is not a fussy vegetable and I have grown it successfully for several years without much thought so I was very surprised to see it struggling so much. I have never been to the point where I have done a soil test .. I think I've been so lucky in the past with the compost I used to buy. So this is a learning curve.
For now, I've purchased some water soluble organic fertilizer (3-1-2) and I'm hoping that will help. Thoughts? I've also never had to use fertilizer in the past!