There are many possible explanations for your experience with your rooting powder. I am not familiar with the "Natural Rooting Powder" shown in your image, but I do use synthetic rooting hormones to successfully promote the rooting of cuttings of many different species. Keep in mind, that every plant species and cultivar responds to rooting hormone treatment in different ways. To my knowledge, one naturally occurring rooting compound, indole-3-acetic acid (IAA), is found in all plants. Because of economics, safety, stability, or shelf-life, the horticultural industry primarily uses two closely-related, but synthetic hormones, Indole-3-butyric acid (IBA) and naphthaleneacetic acid (NAA) as a substitute. Various amounts of these synthetic rooting compounds are combined with carriers like talc or alcohol in commercially available rooting products. Powered rooting compound formulations are manufactured and sold as pre-mixed formulations of specific concentration (typically 0.1 to 3.0% IBA) whereas liquid formulations, which are typically stronger (>1.0%), are intended to be diluted to specific concentration by the end-user. There is also at least one commercially available gel formulation (Clonex Rooting Gel, 0.31% IBA) which is not intended to be diluted. Typically, softwood (green) cuttings are more sensitive to high levels of rooting hormone while hardwood cuttings, which are dormant, are less sensitive to, and in fact require, higher levels of hormone to root. But sometimes it is the hormone carrier, typically alcohol, which is toxic. Roses for example, are extremely sensitive to alcohol dips and best success is achieved with a talc (powder) formulation. Unfortunately, both hormone and carrier toxicity response in a species and/or cultivar can only be determined by trial and error. You may get lucky occasionally, but generally speaking, successful rooting hormone use requires lots of trial-and-error and/or research.