A couple of things relating to the original picture: I did not enhance or Photoshop the red. The color is accurate.
All these cacti are red, but the ones growing in the most difficult places (like a literal crack in the rock) seem to be the most intense red. Part of that is exposure, and part of it must be stress. It goes along with extra gnarly and savage spines. Of course those plants are maximally photogenic.
To put it another way, this picture (and most of the other images of F. gracilis) is not typical of what a cultivated plant would look like. Definitely not a brand new one out of the greenhouse, out from under shade cloth or whatever, which is where it would be coming from in California. Maybe after several years of extreme exposure and neglect, you'd be in the ballpark.