with seeds - it does mater how old they are ...
with such a low germination rate of 10%, would guess it has everything to do with how old the seeds were and how they had been stored since harvest .... Mr Ko's seed is this years harvest
old seeds will dry up like a raisin ...and once dry, no amount of water will revive them
if you walk into a garden center, and over to the seed rack - every packet of seeds there will have either have a: "packed on date", or "sell by date" ....unfortunately, many online sellers wont have that feature on whatever they sell .... either they do not care, or want to pass off what they know are old seeds
With that said, I would put Mr Ko on speed-dial
might also mention .... plants have a "season" of when they bear seeds .... USA adenium growers are just now entering the time of year when plants are bearing seed ... elsewhere, like anywhere along the equator - that "season" can almost be year long ..... and south of the equator, the growing season is just beginning
for the freshest possible seeds - always buy seeds in "season"
ebay used to have the words "caveat emptor" (buyer beware) on just about every page ....it is worth asking the seller "how old are these seeds" ?
if the reply is within a year .... the seeds might be fine .... anything over a year is a 10% gamble