Larry...I agree with everyone water. I have found cold water is best, (I know impossible in the summer) because it cools the roots in summer. I feed spring and fall. A slow release 10-10-10, alfalfa pellets and milorganite. This year I have been adding some bone meal. Will have to see how that goes.
Not scientific but I feel they set their energy and blooms off of the previous fall feeding. Usually feed towards the end of September or beginning of October. If I had to skip a feeding it would be the spring one. That's how important I think the fall feeding is, especially after a brutal southern summer. Because I container grow...to control conditions...I throw earthworms into the containers. Another reason to keep the containers damp and cool.
Earthworms in a container are a game changer. Earthworms do not eat as much as composting worms. Leaves, pine needles and cones, cracked pecans, and alfalfa pellets, occasionally banana peels and coffee grinds...top them off with with wood chips occasionally. I have not needed to do much soil replacement when worms are in the containers. Just add to the top, the soil has been good for 3 or 4 years now.
Picture taken October 24.....same area spring 2019
The short version is I recommend a good fall feeding in the south...the growing season is too long...it wears those poor babies out.
Many blessings for a successful gardening season!