Even "drought tolerant" plants need ample water for their first year to establish a strong root system. Your description suggests that you aren't watering them enough. Planting anything in the 99-degree weather is a risky undertaking, even with daily watering and shade protection. If you want to try it again, do it in the spring or fall and give them plenty of water on a regular basis. An average drip system is not adequate for a new planting at first. If a heat wave hits, create some shade during the hottest hours of the day. 40-60% shade cloth works.
I'm trying not to ask why, after the 2nd, 3rd and 4th attempts you haven't considered some other plant, but it sounds like you're determined to grow Phormium.
You didn't say what species you have. Have you researched the ones best suited for your climate and conditions?