i just sowed last week some autumn\winter seeds.
i give them alot of water from underneath..but they are exposed to afternoon sun....i dont know because they are supposed to be cold-lovers if heat is bad for the them.should i put them in a darker and non-direct-sun location?some are starting to sprout...

What type of plant are these seeds from?

Some seeds need light to germinate; others germinate in the dark. What type of seeds did you plant?

this is the list:dimorphoteca
phlox
godetia
antirhinum
mathiola
escholzia

Some seeds require light to germinate; other seeds require darkness to germinate.
Here is a link with a chart to show 'L' light and 'D' requirements for many types of seeds.
http://www.ipm.iastate.edu/ipm...

I would think the seeds themselves are fine with sun and heat, but once they germinate the baby seedlings could easily be fried by direct sunlight as intense as you are getting.

You might consider propping up a thin cloth over them, for their first week or two, so they will get bright light but not direct sun. I have what we call "frost cloth" that cuts the sun's intensity by about 20% and it is perfect for seedlings out in the sun.