Ed, they are mealie bugs, and you are treating them with the right stuff. But you can step it up by diluting your IP alcohol by about half with water and spraying it on the plants. This will get the stuff down into the leaf axils where the mealies like to hide out. These bugs have a waxy coating on them that will be dissolved by the alcohol, but you have to actually contact the bugs with the stuff before they are killed. So the Q-tip treatment gets some, but not all.
With any of these remedies, it's important to make several treatments a few days apart, because even if it looks like you got them all, there are inevitably eggs left behind that will hatch and launch a whole new generation. So, I would recommend you spray every plant thoroughly twice a week for the next two weeks - 4 treatments.