Over here some people call it the African Iris, otherwise known as the Butterfly Iris in the "Dietes" family. I've seen some nurseries list it as the Fortnight Lily.
Butterfly Iris (Dietes grandiflora)
More from Dietes:
http://garden.org/plants/searc...
Some photos from my garden.
Don't remove the bloom stalks (until they die) as those stalks will continue to produce flowers. Keep an eye on the seed pods too, I literally pull out 1000's of babies from these a year. I like them and have them all over my garden. If anyone wants some, let me know.