Hi Lisa, good to see you. Hope this information is helpful.
Yes to the trademark, it is part of marketing to increase interest in the public.
It is the first time this has been done with sempervivum. The only one under the Chick Charms trademark right now that does not have two names is 'Gold Nugget'. Chris Hansen introduced that one as a stable sport from 'Ruby Heart', an old cultivar by Kevin Vaughn.
There are going to be some additions to the Chick Charm series in the next couple of years that will be brand new cultivars bred by Kevin Vaughn. They will not have two names, just the Chick Charm name on these new cultivars.
It is not uncommon in the nursery world to give new names to old cultivars that the patent has run out, or were never patented.
You can look the names up in our NGA database and it will show the original name, plus the new Chick Charm name.
