I have been a business owner(not plant related) and I have a hobby of growing daylilies. Maybe the prices are too high, maybe not...I don't know. I just know that a lot of people seem to think that his daylilies are worth the price. There are so many things involved in a business operation that are not involved in a hobby. I once knew a man who did some painting on the side, he did so well he decided to turn it into a business. After a few years he told me he could not afford to be in business anymore, the expenses were killing him and he was losing money and not making profits like he was when doing it on the side.