kousa said:
Please add to list if you know of any other factors.
Stem length / straightness
A bit more iffy...
Colorfastness
Uniformity of blooms
Colorfastness generally isn't going to be an issue for indoor flowers, but it does present some problem in terms of having an accurate image, especially for flowers that start faintly blush and then turn white.
I will also say that growers evidently have a hard time selling single form factor flowers. I am steering directly into that and plan on trying to sell singles, but my flower selection will still be dominated by doubles. At any rate, it may be fair to say that florists expect and want doubles.
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