One thought I had was that it would be great to utilize social media as a way to encourage people to check out garden.org in general and this forum in particular... But, I didn't want to just post announcements about our swaps and end up with 200 people showing up for free plants and food. We want to encourage active participation in the forum, I think, not just increase the number of swap participants.
I'm only occasionally on Facebook and not at all on other social media platforms, so help & advice is very welcome!