I would first list its attributes and make up a description from there.
Modest size, 6" with 12" width at maturity
Full Sun for best red color
Stoloniferous and multiplies well
Hardiness zones 8 - 11
Suitable for a hanging basket
Fireball is a small to medium bromeliad that turns brilliant red in bright light. Its stoloniferous nature allows it to multiply easily forming a brilliant red clump suitable for a hanging basket or even as a ground cover. Its modest size 6" to 12" at maturity, makes it an excellent candidate for container growing. Fireball is hardy in zones 8 - 10.
I have a bit of redundancy there but you get the idea.