My KQ is actually in a shady spot all day long, only gets maybe 2 hours at the most of some dappled afternoon sun. But that is the time of day where we have the hottest temps too. I have tried before to put it in more sun, some leaves just gets baked, so have chosen the shady north/northwest side for it. Interestingly the new crimson leaves growing showed on the side a bit more away from the sun or behind the plant. We'll see later, we are going to have 104F this afternoon, will try to see if more crimsons will come out.