So true. And I'm happy! I'd almost pitched it, forgetting what plant I had.
I really love the look of the coneflower and purple is a good color. Until they come out with a blue coneflower, purple is the closest to a 'cool color' that I can get, I think. I am trying to add more purples and blues that bloom in the hot months because those are said to be more attractive to the eye in hot weather.
...Maybe I'll grow the white ones and water them with blue-colored water, haha!
Just kidding...that wouldn't likely fit with my 'organic' gardening practices in my backyard.