The label that came with this gave 'Crimson Cordylini' from Bush Branch Farms. It said 'perennial' 'full sun', but I've always treated it as a tender tropical - dappled shade and lots of water. I'm pretty sure it's a Cordyline. Maybe 'Crimson Star'. I've never been positive, so I have basically considered it an unknown plant. It's been an easy plant to care for and is 4-5 times larger than the 8-10" plant I bought. I just wish the grasshoppers didn't like it.