Ken, If you read the link about the patent it explains that it is specifically for cloning "meristem" breeding. Meristem or "cloning" is mass producing through tissue culture rather than breeding two parents (seed pod/pollen). Cloning means the blooms will be exactly the same every time.
Seed breeding does not produce the exact bloom every time. Each one is unique.
Cloning is popular because it is cheaper and guaranteed (up to a point) to get that bloom on every plant.