Here are a few observations that I hope may help:
(1) It's time to cut out the dead, woody, brown canes that have no green growth, leaves, or blooms on them.
(2) If you want your rose bush to continuously bloom, you need to dead-head the flowers after they bloom, so that they don't form hips (the orange-red-yellow fruit that looks like little tomatoes or cherries). Do this during the spring and summer until mid-September (then you can let hips form). The formation of hips takes up energy that could otherwise be spent on producing flowers.
As for other matters:
(3) Roses need regular watering if there is not sufficient rain; they are thirsty plants. Check to see how moist or dry the ground is by pushing your fingers into the soil. If it's dry, give it a deep drink of water by placing the hose by the base of the plant, rather than scattered, light sprinkling which does not penetrate the soil to the roots.
(4) It looks like the rose is planted in red clay soil, which is common in Georgia. When you dug the hole to plant the rose, did you replace part of the soil with compost or manure, black garden soil (store bought), and/or peat moss? If not, a rose will struggle to thrive long-term in red clay, especially if it hardens and prevents water from reaching the roots. You can dig up the plant in late fall when the rose goes dormant to replace some of the soil by mixing up some of the clay with black soil, compost and peat moss, and replanting it.
