Dave - yeah I realize that. But otherwise I don't really see the point of even having a list at all if it's only search-able by the name of the company - why not just Google it.
But like I said, you don't need to categorize everything (at least not now) - but it could be made more useful if you allowed searches of the reviews, and also added another category - just one field in the database if that's how it works - that people could just add keywords to - that is search-able.