Pollyk, good point. I think it is pretty obvious which are legit, but I usually read the good, bad and neutral so I have a good chance of getting a broad sense of the big picture about a vendor. But I have made some serious errors. Same with coop people.
I agree that it is the best we have. Could be better with some more sorting abilities. Like being able to sort reviews by repeat customers. Or have the ability to list reviews in descending number by the total number of reviews submitted by reviewer (if I have reviewed 32 total and ms.x has reviewed 15, mine would come up first) Or if you know someone always orders lilies, you could do name search to see if they had written a review for a particular vendor that you are looking at. I guess you can do that now with a Find on this Page search. Duh!
I am sure you will only get legit and glowing ones! Patti
When ordering books for my stores before retiring, I had lots of ways to sort out information about reviews which was essential to know whether they were valid reviews or Jacket blurbs. Often they were just doing it as they share the same editor, or publisher.