I have gone back to your images several times now, to see if my initial very positive impression would change, Jim. Immediately I liked this lily very much for its striking appearance! It has a beautiful rich color as well and it certainly has a wow-factor. It would indeed be very nice to have in different colors.
The strongly up-facing look works really well with the shape. I like nearly all types of lilies, but normally if given a choice I'd prefer a more side-facing or down-facing lily, but with this particular shape, I don't think it would have given such a strong look.
From the picture it doesn't seem to have a lot of buds, but I don't know how old your plants are, so that might change in the future? But that's about the only negative I can come to think of after going back and examining this one several times.
I would tend to agree with Della's comments about it, both for landscape and cutting. If it propagates well, the flowers are long lasting and it grows big bulbs I could definitely see some commercial possibilities here.
