I bet they would care if they were to find out that they're paying hybrid tea prices for minis, or that they're paying $39.95 for a "2013 new introduction" they might already have had in their gardens for the last two or three years.
And who wouldn't know something's fishy if a hybrid tea grows to only 2 feet tall (unless, of course, it's one of those own-root hybrid teas from Vintage Gardens or Rogue Valley that were never meant to grow on their own roots)?