Surprising that they bothered to print a label with the wrong name. Stores have lots of plants with no labels.
I agree with zuzu. Red Iceberg is a grisly name. They would do better with Strawberry Sorbet, Cherry Ice Pop or something appealing.
Ironically, I would be more likely to buy the rose labeled as Meidiland's Servillana hardy to zone 5 if the plant was clearly grown on its own roots. I am looking for pretty, hardy own root floribundas or shrub roses. So is my neighbor, he caught the rose and the daylily crazies from me.
They are trying to rebrand roses. They should just mark the breeder and registration name. People are already looking for Austin, Kordes, Meidiland ...