I am one that will bid on what I am interested up to my price limit, no matter who else is bidding. Win or lose there will always be another offer of the same cultivar at some time although sometimes it can be a long wait for a hard to find plant.
I enjoy watching some folks who don't have a clue as to the value of a cultivar and go gangbusters with their bidding because they want it, sometimes they pay more than the hybridizers charges. By the way I do not use the same name on the LA that I use here and I like it that way.